About
Combining a rich multicultural background with a deep passion for health, fitness coaching, and brand marketing, Tiffany emerges as a versatile professional shaping impactful experiences and transformations.
​
Growing up in Hong Kong and the UK, she was immersed in a diverse sports culture from a young age. Tiffany's journey into health and fitness began with a deep dive into strength training and nutrition, leading her to discover her passion through a bodybuilding competition in 2017.
​
Embracing a holistic approach, Tiffany's fitness philosophy extends beyond exercise routines to encompass nutrition, mental well-being, and sustainable habits. She advocates for balanced lifestyles and consistent efforts as the pillars of personal growth and success, both in and out of the gym.
Drawing from her varied training experiences in powerlifting, bodybuilding, and mobility exercises, Tiffany continuously refines her methods to empower her clients to achieve physical and mental strength, resilience, and overall well-being.
Beyond her coaching pursuits, Tiffany brings her expertise in brand strategy and marketing to the table. Tiffany delves into the realm of sensory branding and experiences, exploring how engaging all senses can craft memorable connections between customers and brands.
As the visionary founder and artisan behind Thic Cookies Hong Kong, her bakery stands as a celebrated haven for delectable cookies and sumptuous banana bread, recognised by Tatler as one of Hong Kong's premier bakeries.
Favourite Food
It’s a tie between steak and fresh gelato.
Favourite Song
Mr Brightside – The Killers
Words To Live By
“Self-discipline is the definition of self-love. The road to sustained happiness is through disciplining your behaviour. Love yourself enough to be self-disciplined.” – Will Smith
Work Experience
Jan 2018 - Present
Freelance
Oct 2022 - Nov 2024
Raw Personal Training Hong Kong
Marketing Manager
Responsibilities include overseeing the rebranding the gym, managing content and social media creation and management across all platforms and channels. The goal is to achieve immediate and long-term business goals, identifying and executing improvements for process, content and lead generation to grow the Raw community.
Health and Fitness Coach
Certified FRC Mobility Specialist (FRCms)
Bioforce Certified Conditioning Coach
Specialise: Strength and Mobility training, Women's health and well-being, food relationships and habit-building
Certified Health and Wellness Coach
Brand Consultant
​
Jan 2020 - 2022
Hybrid Gym Hong Kong
Creative Marketing Specialist
Increase social media on Instagram following by 96% Feb 2020 - Oct 2022.
Marketing lead during the launch for the launch of Hybrid Gym H Queen's in Hong Kong
Brand and Content Creation and Management across all social media platforms and website
Built relationships with clients through various channels and generated leads through digital and offline marketing.. Manage promotional events, partnerships and other opportunities
​
Personal Trainer
Certified FRC Mobility Specialist (FRCms)
Bioforce Certified Conditioning Coach
Coached and built strong relationships with busy career professionals to achieve their fitness goals and develop new habits with empathy and encouragement
​
Specialise: Strength and Mobility training, weight management, Women's health and well-being, food relationships and habit-building
Aug 2016 – Jan 2020
Canadian International School of Hong Kong
Development & Communications Coordinator
Led the launch of Snapchat, Instagram platforms to engage students and achieved a 5% growth rate and 4% engagement rate monthly on Instagram.
Redesigned the alumni magazine and launched the school's semi-annual magazine to expand the CDNIS community.
Created digital items such as website banners and digital display advertisements, organized events, and maintained the school's website from a designer's perspective.
​
Sailing and Rowing Coach
Lead the first Sailing and Rowing TimberWolves Team at CDNIS in 2017
Liaising with Royal Hong Kong Yacht Club for sessions, student certifications, and interschool races.​​